About

Luminance Through The Years

A bright luminance light display

2017.

A City Council workshop is held to determine the future of holiday celebrations in Edmond. The outcome was to develop Luminance: An Enchanted Stroll.

“The opportunity to provide a new holiday experience that boosts the quality of life for our residents is really exciting. We started seeing new visitors come to Edmond that provide an economic boost to our sales tax that is needed for roads, parks, public safety and more.”

Casey Moore, Director of Marketing for City of Edmond
A lights display of beautiful trees

2018.

Luminance: An Enchanted Stroll has its grand opening and unveils 20 new displays and starts to host special events.

“We jump at any opportunity to support community-minded initiatives and Luminance is just that,” said Sherry Jordan, President and CEO of Edmond Area Chamber of Commerce. “It has been a wonderful addition to Edmond and we’re excited to watch it grow year after year.”

Sherry Jordan, President and CEO of Edmond Area Chamber of Commerce
A happy family walking through a light tunnel

2019.

A trail counter is installed to capture the number of visitors at Luminance: An Enchanted Stroll. For the total season, there were over 35,000 visitors and over 50,000 engagements on social media. Luminance: An Enchanted Stroll gets recognized as one of the Top 5 Places to See During the Holidays by News Channel 5. The total economic impact of Luminance was $3,225,168 and likely generated $102,719 in local sales tax dollars.

“The EEDA is proud to be a founding partner of Luminance. It offers our citizens a way to celebrate the holiday and gives anyone attending an opportunity to enjoy our community and hopefully stimulate the economy while they are in Edmond.”

Janet Yowell, Executive Director of EEDA
Happy family admiring a large light display

2020.

Luminance: An Enchanted Stroll opens for its third year. Estimated attendance for the season is 72,000 visitors and there were over 65,000 engagements on social media. Displays continued to expand to 35. The total economic impact for this event was $6,697,677 and likely generated $200,000 in local sales tax dollars.

A happy family walking through a light tunnel

2021.

A new vendor concept was rolled out, called Merry Marketplace. Ten vendor participants realized a combined estimate of $7,000 in profits, with several vendors selling out of items. Food trucks made an appearance for the first time and realized an estimate of $4,411 total combined profits. The total economic impact was $7,690,557 and likely generated $250,000 in local sales tax dollars

Frequently Asked Questions

How much does it cost?

Luminance: An Enchanted Stroll is FREE to the public.

When does it take place?

Luminance: An Enchanted Stroll will kick off the holiday season on November 20, 2021 and go thru January 2, 2022. The lights will be on Monday – Sunday from 5p – 10p.

What can I expect?

The “Enchanted Stroll” is a one-of-a-kind holiday lights experience, with 40+ displays featured in this festive walk-through event. Food trucks on site select Fridays and Saturdays, 5p – 8p. Learn about more special events scheduled here:

Special Events

Restrooms are onsite and will be available to visitors. Please feel free to bring your hot chocolate and coffee to sip while you stroll. Concessions will not be available at Luminance. The Edmond Outdoor Ice Rink does have a small concession at their location.

Can I Bring my dog to the event?

Mitch Park is a dog-friendly facility, but dogs must always be on a leash and owners are required to pick up after their pets.

Is there free parking?

Yes, free parking is available at Mitch Park.

How long does the event last?

The event will be held November 20, 2021 – January 2, 2022.

Where is the event?

Luminance is held at Mitch Park, 1501 W. Covell Road in Edmond. Get directions here: Mitch Park Directions.

Can you drive through the displays?

Luminance is the only 3D holiday light walk-through display in Oklahoma, but is not accessible to vehicle traffic. Since Luminance takes place alongside the Mitch Park trail system, displays are ADA accessible for those that require special assistance.

How long is the walk through light display?

Luminance offers 40+ uniquely lit displays that are positioned alongside the Mitch Park Trails. Visitors can expect an approximate .25 mile walk to enjoy the Luminance displays.

Our Sponsors

Francis Tuttle logo
Spring Creek Assembly logo
BancFirst logo
Prosperity Bank logo

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